Alpha Fine Foods Limited (AFFL), having its Registered office at PO Box 47323, Nairobi, Kenya has been incorporated on 7th September 1994 as a Limited Liability Company in Kenya, with the objective of processing and importing for regional distribution, premium quality, temperature-controlled, and other food products.

Developed as the regional operations arm of Alpha Group, AFFL is a young distribution company with a dynamic history of growth. Established when the food distribution industry was in a nascent stage, it has, in a short time established itself as a premier supplier of quality food products within East Africa. With a wide product range, affordable prices, time bound supplies and assured customer support, it has secured a premier image for itself in the regional market. AFFL has pioneered the introduction of many exotic products into this market and is considered to be a good source of temperature controlled and other food products from all over the world.

"Alpha" is a readily recognized brand name in the East African market and for many products in AFFL's range, it has exclusive distribution rights.

Most of the major hotels, game lodges, restaurants, schools, hospitals, catering institutions, super markets and other retail establishments in this region are served by AFFL. The current turnover of AFFL is in excess of USD 5.0 mn. p.a.

The range of products includes New Zealand and Australian lamb, premium Kenya high land beef, milk fed white veal, Norwegian smoked and fresh salmon, frozen breaded products and ready to eat meals, a wide range of marine products, poultry and dairy products.