Alpha Dairy Products Limited (ADPL), was incorporated on 18th January 2001 as a Limited Liability Company in Kenya, with the objective of processing and distribution of ice cream products in East Africa.
The pioneering spirit of Alpha Group once again is set to work in creating the first modern ice cream plant in the East African region. With the liberalization of trade policy in East African countries in the recent past, consumers have an opportunity to enjoy the high quality imported ice creams from all over the world. Alpha Group plans to fully utilize this opportunity by the creation of a modern ice cream processing plant in Nairobi, Kenya.
Alpha Group entered into an agreement with Unilever, S.A., for exclusive distribution rights of their world famous 'Walls' and 'Ola' range of products in East Africa. This arrangement, along with the manufacturing facilities, will give Alpha Group a huge first mover advantage in this market. The market offering will range from lower value products like water ice and milk lollies to value added products similar to 'Magnum' and 'Cornetto' to top-of-the-range ice cream desserts. Alpha Dairy Products Ltd has commenced marketing its products under the brand name "Ooh"!. The customers will be benefited by the wide variety, fine quality and bargain prices, in all market sectors.
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